Apple brand triggers brain reaction ‘similar to religious devotion’ | Mail Online

I’m a fool for Christ. Whose fool are you?

http://www.dailymail.co.uk/sciencetech/article-1389256/Apple-brand-triggers-brain-reaction-similar-religious-devotion.html

What is your god? What are your rituals? What is your rule book, or do you make it up as you go along?

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